Saturday, November 7, 2009

2009 MTV Europe Music Awards

Music industry leaders find time for charity too.

Major celeb-packed events like the EMAs are not exactly light in the consumption department. To put it in perspective, we're talking 600 false eye lashes, more than 25 different glitters, 60 eye shadows, 300 nail polishes, 20 pots of loose powder, 200 powder puffs, and 125 different shades of lipstick to get those faces in the limelight alone, reports Reuters.

The arena, which boasts an energy-efficient design, 400 bicycle stands, and a bicycle rental service, does have vocal green efforts. And while it would be better to ban the bottled water, staff will recycle the 24,000 bottles of water artists, crew and guests were predicted to drink on site during the event.

With precision-highlighted curly locks flying in the wind machine, Beyoncé Knowles cleaned up at the 2009 MTV Europe Music Awards (EMAs), held at Berlin's O2 World arena. From four nominations, the 28-year-old Knowles took home three coveted awards: Best Female, Best Song, ("Halo") and Best Video, ("Single Ladies (Put A Ring On It)"). The Houston, Texas native gave a shout-out to hubby Jay-Z for "putting a ring on it" and a gushing thank you to friend and fellow nominee for Best Female, Shakira.

Now U2: Were the Environmentalists in the House; despite a tour said to have the same carbon footprint as a trip to Mars, U2 was probably the most environmentally active group in the house. The Irish rockers landed Best Live Act and gave a free show at the Brandenburg Gate the same night. With organic clothing company Edun, launched by Bono and his wife Ali Hewson to drive trade into Africa. Bono also wears recycled clothing, combats HIV/AIDS, and fights poverty and pushes for trade reform with One, the global activist organization he co-founded. Take that Beyoncé!

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