Saturday, June 11, 2011

New Eco-Friendly Lunch Sack to Send Kids Back to School the Green Way

If they had this during my generation, the level of awareness would be significantly higher. Parents today have no excuse!

A new eco-friendly lunch sack featuring Jimmy from the book "Jimmy's Gone Green" is sure to be a hit among children this back-to-school season.

Kids Smart Publishing and Kids Konserve, a leading reusable lunchware company, have collaborated to create a new eco-friendly lunch sack featuring the star of the picture book "Jimmy's Gone Green."

The reusable lunch sack, made with 100 percent recycled cotton and printed with vegetable-based inks, is free of BPA, lead and phthalate, and is sure to be a hit among kids and parents.

The machine-washable lunch sack is designed to replace paper lunch bags, which contribute to an estimated 67 pounds of lunchtime waste per child each year.
"We hope Jimmy will encourage families to choose safe, earth-friendly products over those that may be harmful to both the environment and kids," said Monique Harris, spokesperson for KS Publications, Inc., the parent company of Kids Smart Publishing.

To celebrate the release of the new Jimmy's Gone Green Reusable Lunch Sack, Kids Smart Publishing is giving away 100 FREE lunch sacks to the next 100 people who buy Jimmy's picture book, "Jimmy's Gone Green," at
In addition, Kids Smart Publishing is donating copies of "Jimmy's Gone Green" to elementary school libraries in order to help increase children's access to green books and help raise environmental awareness among young children.

"The book is a great introduction to what it means to go green," said Monique Harris. "It fosters conversation and encourages children to ask questions about the environment and how they can make a difference."

Jimmy's picture book "Jimmy's Gone Green" and his new reusable lunch sack are available at select retailers and at

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