T-shirts that will be worn by members of the team that wins the upcoming Super Bowl will be made with "eco-friendly, 100 percent organic cotton fabric" for the first time, Reebok International Ltd. said.
Reebok is the Canton-based brand of athletic footwear and apparel that will supply the "locker room Tees" for this year's pigskin extravaganza.
A press release from Reebok, which is now a subsidiary of the Adidas Group, included a statement from John McMahon, director of marketing for Reebok Sports Licensed Division.
"These Championship Tees are produced each year for the Super Bowl and are typically a best-seller," he said. "By incorporating an eco-friendly element to them, the Reebok brand and the NFL are using the global platform of the Super Bowl to raise awareness about environmentally-conscious opportunities."
Good Luck to the Steelers & the Cardinals!!