Friday, December 7, 2012
Corporations Step into the Green!
H&M, the world's second largest fashion retailer will begin collecting used clothing in all of its markets next year to reduce the environmental impact of its products. Wanting to do good for the environment, H&M is offering their costumers a chance to discard their worn out and defective garments to aid in the reduction of the carbon footprint we leave behind.
Together with Spain's Zara, the Swedish brand was one of the first to copy the latest catwalk trends and then sell them for a fraction of the price.
However, the company has come under fire for fuelling an unsustainable, throwaway fashion culture and has sought to improve its image this year by marketing itself as a major buyer of organic cotton.
The new recycling initiative will be rolled out across the chain's 48 markets in February next year, in 1,500 of its 2,700 stores, including all outlets in the UK, US and Japan.
Customers will be given a voucher for each bag of used clothing handed in.
A pilot project in Switzerland last year had been successful, increasing customer awareness of the company's work on sustainability.
As these steps are taken, H&M aims to reduce the environmental imact of garments throughout the lifecycle and create a closed loop for textile fibres. We salute H&M for their efforts as we all begin to make changes for a greener world!