Thursday, November 15, 2012
Going Green Takes Flight!
One of the world's leading airlines Virgin Atlantic is now using 100% recycled materials in its amenity packs.
Following six months of work on design and development, Virgin Atlantic has launched their kits, made entirely from eco-friendly materials, for passengers in Upper Class and Premium Economy seats.
The recycled Polyethylene terephthalate (PET) material created from a workable yarn is produced from smashed, melted, polymerized and spun recycled plastic bottles.
Using this method, Virgin Atlantic believes around 4 million bottles each year could be recycled to use in the kits. As the fabric produced uses recycled materials instead of new ones, it produces a carbon footprint 90% lower than nylon.
Upper Class passengers are encouraged to take their kit with them after the flight as it can be used as a stylish tablet or e-reader case. Premium Economy kits can also be used as a travel wallet.
Any kits left behind are collected for re-use. The contents of open packs are recycled by MNH Sustainable Cabin Services.
Last year, MNH and Virgin Atlantic prevented almost 700 tonnes of cabin waste going to landfill sites by recycling various items such as amenity kits, pillows and headsets.
Recycling materials is just one way in which Virgin Atlantic's Change is in the Air sustainability programme is making a real difference. Although the main priority of Virgin Atlantic is fuel and carbon efficiency, it also concentrates on other eco-friendly practices, such using sustainable materials in its products.
Head of Product and Service for Virgin Atlantic, Paul Sands, says, "Our passengers love receiving their amenity kits and it's the little extra touches that make all the difference. At the same time, we are passionate as an airline about making sure everything we do is reviewed through a sustainability lens. These kits not only look great but also have better sustainability profile."
The new kits are dark grey and have a black cherry lining. They contain various items such as socks, eyeshades, earplugs, toothbrush and toothpaste.
For more information, you may visit http://www.earthtimes.org!