Tuesday, October 30, 2012

An Awesome Discovery: Ekocycle!

Global music artist and producer will.i.am and The Coca-Cola Co alongside Levi's Brand MCM, RVCA and Case-Mate will join the Ekocycle brand. The Atlanta-based beverage giant announced in July a $1 million commitment and the launch of the brand with partners Beats by Dr. Dre and New Era.

The Ekocycle brand initiative aims to educate consumers about recycling, identify products that can be recycled and tout the positives of recycling. EKOCYCLE finds products, such as assorted plastic bottles and aluminum cans, that can be repurposed into recycled content for fashion-forward lifestyle products through the help of some of the industry’s hottest trendsetters.

Products from the partners include:
•Limited edition Levi’s 501 Waste Less jean, which is made with an average of eight recycled assorted plastic bottles per pair of jeans. The jeans will be available in April 2013 for $128 with global distribution via Levi’s retail doors and online at levi.com.
•Beats by Dr. Dre EKOCYCLE headphones contain 31 percent recycled material and deliver exceptional sound. They are now available online at Beatsbydre.com and global e-tailers, priced at $349.95.
•Case-Mate EKOCYCLE Barely There Case is molded from a 100 percent recycled PET -- a translucent, glossy finish that showcases more of a smartphone. It retails for $35 at Best Buy stores and the company’s website.
•New Era caps’ EKOCYCLE Cap Collection features two caps - a 59FIFTY fitted and a 9FIFTY Strapback. Both are made with a recycled fabric that consists of a traditional polyester fabric and recycled plastic. They sell for $30-45.

We support and admire people and companies who use their funds and fame for the benefit of the Earth. Check out Ekocycle today and tell us what you think!

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