Pinkwashing: A term used to describe companies that position themselves as leaders in the fight against breast cancer while engaging in practices that may be contributing to rising rates of the disease.
Yep, Simple Green is guilty of pinkwashing; Simple Green Pink Ribbon is the company’s All-Purpose Cleaner dressed up in a pink costume. But while the company trumpets their commitment to breast cancer awareness, it may still be using chemicals linked to the disease.
Simple Green doesn’t disclose the ingredients in fragrances or preservatives in their regular line of products, including Pink Ribbon. We know that several chemicals used in both fragrances and preservatives are possible carcinogens or hormone disruptors (which can lead to increased risk of breast cancer), such as triclosan and parabens. With 1 in 8 women diagnosed with breast cancer, we can’t afford exposure to hidden ingredients that may be linked to the disease.
If the company is truly committed to supporting breast cancer research, it should be proud to reveal that it doesn’t use chemicals linked to the disease. They disclose all ingredients in their Naturals line—what are they hiding in products like Simple Green Pink Ribbon?
Tell Simple Green to make good on their commitment in the fight against breast cancer and disclose all the ingredients in their products. Awareness is only part of the solution. What we need is prevention, and the first step to preventing breast cancer is having the information we need to avoid chemicals linked to the disease.